{
  "@context" : "http://lobid.org/resources/context.jsonld",
  "id" : "http://lobid.org/resources/search?filter=inCollection.id%3A%22http%3A%2F%2Flobid.org%2Fresources%2FHT013494180%23%21%22&q=subject.label.raw%3A%22Landessender%20Rheinland-Pfalz%20%7C%20H%C3%B6rfunk%20%7C%20Werbung%22&size=100&subject=Rheinland&format=json&from=0&location=&sort=newest",
  "totalItems" : 1,
  "member" : [ {
    "contribution" : [ {
      "agent" : {
        "id" : "http://rpb.lobid.org/sw/00Gn18s0984112a",
        "label" : "Müller, Felix",
        "type" : [ "Person" ]
      },
      "role" : {
        "id" : "http://id.loc.gov/vocabulary/relators/aut",
        "label" : "Verfasser/in"
      },
      "type" : [ "Contribution" ]
    }, {
      "agent" : {
        "id" : "http://rpb.lobid.org/sw/00Gn18s0984583b",
        "label" : "Radke, Petra",
        "type" : [ "Person" ]
      },
      "role" : {
        "id" : "http://id.loc.gov/vocabulary/relators/aut",
        "label" : "Verfasser/in"
      },
      "type" : [ "Contribution" ]
    }, {
      "agent" : {
        "id" : "http://rpb.lobid.org/sw/00Gn18s0984156c",
        "label" : "Katz, Gitte",
        "type" : [ "Person" ]
      },
      "role" : {
        "id" : "http://id.loc.gov/vocabulary/relators/aut",
        "label" : "Verfasser/in"
      },
      "type" : [ "Contribution" ]
    } ],
    "rpbId" : "107t180984",
    "subject" : [ {
      "id" : "http://purl.org/lobid/rpb#n882040",
      "label" : "Hörfunk",
      "type" : [ "Concept" ],
      "source" : {
        "id" : "http://purl.org/lobid/rpb",
        "label" : "Systematik der Rheinland-Pfälzischen Bibliographie"
      }
    }, {
      "id" : "http://purl.org/lobid/rpb#n543800",
      "label" : "Marketing",
      "type" : [ "Concept" ],
      "source" : {
        "id" : "http://purl.org/lobid/rpb",
        "label" : "Systematik der Rheinland-Pfälzischen Bibliographie"
      }
    }, {
      "type" : [ "ComplexSubject" ],
      "label" : "Landessender Rheinland-Pfalz | Hörfunk | Werbung",
      "componentList" : [ {
        "id" : "https://d-nb.info/gnd/16030110-5",
        "label" : "Landessender Rheinland-Pfalz",
        "altLabel" : [ "Südwestrundfunk. Landesfunkhaus", "Südwest-RP (Mainz)", "Südwestrundfunk. Funkhaus Mainz", "Funkhaus (Mainz)", "Südwestrundfunk (Mainz)", "SWR-Landessender Rheinland-Pfalz", "Südwestrundfunk. Landessender Rheinland-Pfalz" ],
        "source" : {
          "id" : "https://d-nb.info/gnd/7749153-1",
          "label" : "Gemeinsame Normdatei (GND)"
        }
      }, {
        "id" : "https://d-nb.info/gnd/4025408-2",
        "label" : "Hörfunk",
        "altLabel" : [ "Radio", "Hör-Rundfunk", "Rundfunk <Hörfunk>" ],
        "source" : {
          "id" : "https://d-nb.info/gnd/7749153-1",
          "label" : "Gemeinsame Normdatei (GND)"
        }
      }, {
        "id" : "https://d-nb.info/gnd/4065541-6",
        "label" : "Werbung",
        "altLabel" : [ "Publicity <Werbung>", "Absatzwerbung", "Wirtschaftswerbung", "Advertainment", "Produktwerbung", "Verkaufswerbung", "Reklame" ],
        "source" : {
          "id" : "https://d-nb.info/gnd/7749153-1",
          "label" : "Gemeinsame Normdatei (GND)"
        }
      } ]
    } ],
    "publication" : [ {
      "dateStatement" : "2017",
      "startDate" : "2017",
      "type" : [ "PublicationEvent" ]
    } ],
    "responsibilityStatement" : [ "von Felix Müller, Petra Radke und Gitte Katz" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/resources/HT013494180#!",
      "type" : [ "Collection" ],
      "label" : "Rheinland-Pfälzische Bibliographie"
    } ],
    "id" : "https://lobid.org/resources/107t180984",
    "bibliographicCitation" : "In: Media-Perspektiven. - (2017), 1, Seite 2-15. -",
    "type" : [ "BibliographicResource", "Article" ],
    "title" : "Auswirkungen einer Werbereduzierung im Hörfunk für den regionalen Mittelstand : Marktanalysen und Befragung regionaler Werbekunden in Rheinland-Pfalz und Baden-Württemberg",
    "spatial" : [ {
      "id" : "https://rpb.lobid.org/spatial#n01",
      "label" : "Rheinland-Pfalz",
      "type" : [ "Concept" ],
      "source" : {
        "id" : "https://rpb.lobid.org/spatial",
        "label" : "RPB-Raumsystematik"
      }
    } ],
    "@context" : "http://lobid.org/resources/context.jsonld"
  } ]
}